This article show you the necessary steps in designing and developing of Joomla based SEO websites. Before going through the steps, you need to install latest version of Joomla along with proper configuration.
When you install Joomla, search engine friendly URLs are not on by default, you need to configure it. Joomla Search Engine Friendly URLs is for Apache server only. It uses mod_rewrite module for pointing server to the right file along with PHP.
There are a few popular SEF components like sh404SEF, ARTIO JoomSEF and SEF Advance that rewrites Joomla URL too. SEF Advance is a paid component which extends Joomla built-in Search Engine Friendly URL functionality and raises it on a higher level. SEF Advance is the only pure-logic SEF solution, not relying on database for URL storage, resulting in stunning performance.
There are some good plugins that help improve Joomla SEO and content metadata. SEOSimple plugin takes the starting chunk of text from the page’s content and use it as the meta description tag in the page’s head. it is important that these meta descriptions have relevant text related to the page’s content. Search engines often use a Web page’s meta description in the SERPs.
If you’re not using automated metadata plugin describe above, then you need the Missing Metadata module. This module adds a panel to the Control Panel of the Joomla Administrator interface that lists any published articles that have empty meta description or meta keyword fields. Search engines use the meta description text as the summary text for site-listings displayed in search results. Any articles that fails to include this metadata will suffer in their web presence and search engine ranking. After installation, be sure to active the module in the Module Manager > Administrator modules pane and set the position to CPanel so the module will appear properly.
Nowadays, SEO is a commonly heard term in the world of internet marketing. Search engine optimization can make a world of difference of whether you site shows up in page 10 in the search engines or page 1. Whether you decide to pay a company to promote your website or you choose to learn SEO on your own, search engine optimization is not optional.